How to apply reciprocity in marketing and get results 0

Posted by on in marketing, Physiology & Behavior

Reciprocity refers to a norm in social psychology that a person feels obligated to respond positively to another positive action taken towards them.

When I was working as a door knocker salesman doing fundraising for different charities in Sydney about back in 2020. We used to persuade donors to sign a contract to donate to charities on a monthly basis, but when we tried asking for donations from people who will receive Coles petrol vouchers in return, the sales went skyrocket.

Why is that? The reason is obvious.

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9 Thoughts Inspired by the best selling book E-Myth Revisited 0

Posted by on in Books, Business, Entrepreneur, Small Business, Uncategorized

1. Your mind is like your body, it’s yours to develop (Either strengthen it or weaken it)

2. Work on your business rather than work in it.

3. Are you a Technician, Manager or Entrepreneur? Both of them or all of them? Who do you want to be? What actions to be taken today?

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Why you can’t succeed in the connection economy? 0

Posted by on in Attention, Connection, Failure, Success, Trust

Recently I have been watching the video interview between Seth Godin who is a best selling book author and marketing guru and Bryan from “behind the brand”. I remember this brand name rather than this name because the pronunciation of “brand” is very close to “brain” which is what I am interested in.

One of the questions that Seth got asked was “Why people failed”? The answers from Seth are：

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New year resolution is overrated. Focus on habits instead 0

Posted by on in Habits

On 11/01/2021 which was Monday, most of the office workers have returned to the work, and one of the questions we may get asked is ” Do you have new year resolution?

Here is the definition from Wikipedia

“A New Year’s resolution is a tradition, most common in the Western World but also found in the Eastern World, in which a person resolves to continue good practices, change an undesired trait or behavior, accomplish a personal goal, or otherwise improve their behaviour at the beginning of a calendar year.”

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