Reciprocity refers to a norm in social psychology that a person feels obligated to respond positively to another positive action taken towards them.
When I was working as a door knocker salesman doing fundraising for different charities in Sydney about back in 2020. We used to persuade donors to sign a contract to donate to charities on a monthly basis, but when we tried asking for donations from people who will receive Coles petrol vouchers in return, the sales went skyrocket.
Why is that? The reason is obvious.Continue Reading