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The Secrets of Perfect Decision-Making

The Secrets of Perfect Decision-Making, based on the million-copy bestselling book.

Have you ever…

  • Invested time in something that, with hindsight, just wasn’t worth it?
  • Overpaid in an eBay auction?
  • Continued doing something you knew was bad for you?
  • Sold stocks too late, or too early?
  • Taken credit for success, but blamed failure on external circumstances?
  • Backed the wrong horse?

These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices – whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life, and how best to get it.

Users will answer a series of short questions based on the type of decision they are making – Money, Work, Time, or People – then the most relevant cognitive biases will be revealed, allowing them to avoid these common errors.

Simple, straightforward and always surprising, this blog will change the way you think – at work, at home, every day.

Stay tune!