Whoever gets closed to the customers win, Wins!
Look at WeChat which is the very most powerful and popular app that has been used the majority of people in China, it is not merely an app. It is an eco-system and people in China can’t live without it.
Whoever stay closed to the money, Wins!
Look at the finance industry. Look at all the banks and see how much money each bank and each financial instrutie makes.Look at how much fund manager can make on average each year. They are dealing with customers directly and are closed to people’s money.
Whoever get attentions from the customers, Wins！
Well, getting attenstions from the customers is not the last step to win, but it is detinitely the first task in the process of building a successful business nowadays.
There are so much information and knowledge in the world at this age. People are overwolmed by them becaused it is so easy to get access to them, intentionally or uncounsiously. But if your content can get their attention, it means that your content is closed to them enough and if it is valuable, most probably the content will influence the customers, earn their trust and win tn the competion of attention.
Whoever get closed to customers’ emotions, Wins!
Why people link to your content, share your content or talk about your content? Not onlt because it is useful, interesting, informative, educational,entertaining, quality or any other beneficail words that you can think of.
Most importantly, it the content that you deliver to the customer trigger their emotions and they can’t help but do something about it which make them become your advocate. And once they like your content more and more, they may like the products and services that you are selling.
Proximity is power and it takes great effort to get closed to something in business and in life. But the reward is tremendous and we should try to learn and try to get closed to the people and things that are most important. By doing so, you can build valuable connection